Colgate launches the first vegan and recyclable toothpaste in the world

A high density polyethylene tube, the same plastic used for milk containers, combined in different grades and thicknesses in order to be compressible, is the “secret” of the first vegan toothpaste in the world, produced by Colgate: until now, toothpaste tubes were considered among the most difficult materials to recycle because they were made from a combination of plastic and aluminum. In addition, the pasta contains glycerin based on synthetic products or vegetables (and not, as usual, produced with animal fat), a quality that has allowed certification by the Vegan Society. “Smile for good” is the slogan and name used by Colgate to launch the first vegan and recyclable toothpaste in the world. Two different products will soon be on sale in supermarkets across Europe, in Italy the price will be € 3.29 per tube, more expensive than the average but not too much.